Stardom is oftentimes associated with glitter and gold. Although this may be true to some extent, celebrities are well aware that the limelight will fade at one point and the spotlight won’t be shed on them.

Because nothing is permanent in this world, stars usually make every moment count and grab every opportunity handed to them. That is why some of them chose to invest in other ventures that may become their fallback once they decide to retire from the entertainment industry or when they suddenly lose projects in time. Here are some notable stars turned successful entrepreneurs:

Kylie Jenner

The youngest of the influential Kardashian-Jenner clan is also the richest in the family. Kylie Jenner was hailed as the youngest self-made billionaire, accomplishing the feat at 21, thereby beating Facebook CEO and founder Mark Zuckerberg who snatched the title when he was 23.

The mother of Stormi Webster rakes in tons of money from the reality show “Keeping Up with the Kardashians” but more so from her eponymous cosmetics business that she started in 2015.

Kylie Jenner launched her eponymous cosmetics line in 2015

Thanks to her popularity, Kylie didn’t have to spend a lot on marketing and advertising because her social media stardom did the trick. She started with just lip kits and then later on explored to other types of cosmetics – most of which sold out a few minutes after the official launches.

Jessica Alba

“Fantastic Four” actress Jessica Alba is a living proof that you can make money out of the desire to make changes. Sounds vague? Well, the thespian discovered her business in 2012 after experiencing an allergic reaction to laundry detergent.

From there she decided to create organic, non-toxic products like shampoos, detergent, wipes, and diapers through The Honest Company. Although the business is far from perfect, it remains thriving nowadays and looks promising more than ever.

Jessica Alba launched The Honest Company in 2012

In 2015, The Honest Company was valued at $1.7 billion but it drastically dropped in the following years. Last year, private equity firm L Catterton invested $200 million in the company, which, according to the brand, would help them reach their audience globally.

Paul Newman

“The Hustler” actor Paul Newman may have died more than a decade ago but his legacy remains unfazed. The late thespian has a lot of awards under his belt for his stellar performances in films but his business was totally unrelated to his established career.

In 1982, the man launched Newman’s Own that started with salad dressing and later on expanded to other types of food such as popcorn and wine. That’s not all, he was able to leave a posthumous act of kindness because all the post-tax profit from the company goes straight to the Newman’s Own Foundation.

Gwyneth Paltrow

Gwyneth Paltrow founded Goop in 2008

“Iron Man” actress Gwyneth Paltrow founded Goop, a wellness and lifestyle brand, in 2008, although it just started as a newsletter and later on became an expanded array of e-commerce and recommendation-provider. The 46-year-old’s company also had brick and mortar and launched its Wellness Summit that oftentimes is star-studded.